{"id":2933,"date":"2025-09-18T16:54:14","date_gmt":"2025-09-18T16:54:14","guid":{"rendered":"https:\/\/www.elenaisnenghi.com\/?post_type=portfolio&#038;p=2933"},"modified":"2025-10-07T10:55:08","modified_gmt":"2025-10-07T10:55:08","slug":"the-sound-of-heinz","status":"publish","type":"portfolio","link":"https:\/\/www.elenaisnenghi.com\/?portfolio=the-sound-of-heinz","title":{"rendered":"The Sound of Heinz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2933\" class=\"elementor elementor-2933\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6815c45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6815c45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-737aa3e\" data-id=\"737aa3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b186d5b elementor-widget elementor-widget-oblo-project-details\" data-id=\"b186d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"oblo-project-details.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<!-- Section Details -->\n\t\t<div class=\"section section-inner m-details\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"details-box\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-12 col-md-3 col-lg-3\">\n\t\t\t\t\t\t\t<div class=\"details-label\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong>\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tAnno\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t2025\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-12 col-md-3 col-lg-3\">\n\t\t\t\t\t\t\t<div class=\"details-label\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong>\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tCategoria\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\tAdvertising, IA \t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"col-xs-12 col-sm-12 col-md-3 col-lg-3\">\n\t\t\t\t\t\t\t<div class=\"details-label\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong>\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\tProgrammi\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\tPhotoshop, Illustrator, Gemini \t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0edbab0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0edbab0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6ef829\" data-id=\"f6ef829\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef4b023 elementor-widget elementor-widget-video\" data-id=\"ef4b023\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=sa2dX2B5IB8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5e2ee elementor-widget elementor-widget-oblo-section-description\" data-id=\"aa5e2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"oblo-section-description.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<!-- Section Description -->\n\t\t<div class=\"section section-inner m-description\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-xs-12 col-sm-12 col-md-12 align-left col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"m-titles\">\n\t\t\t\t\t\t\t<div class=\"m-title scrolla-element-anim-1 scroll-animate\" data-animate=\"active\">\n\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\tCome \u00e8 nata l'idea?\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-xs-12 col-sm-12 col-md-12 col-lg-9\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"description-text scrolla-element-anim-1 scroll-animate\" data-animate=\"active\">\n\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t<p>Dopo che mi \u00e8 stato affidato il brief sono andata al supermercato a capire come si presentavano le salse sullo scaffale quale potesse essere una tension da risolvere.<\/p><p>Continuando a fissare la lunga fila di salse mi sono resa conto che l'unica differenza che avevano era il colore, i pack erano tutti assolutamente UGUALI.<\/p><p>Come poter semplificare la vita alle persone cieche senza snaturare l'identit\u00e0 di Heinz?\u00a0 Attraverso il suono!<\/p>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a359f18 elementor-widget elementor-widget-image\" data-id=\"a359f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.elenaisnenghi.com\/wp-content\/uploads\/2025\/09\/Board-Heinz-eng-01-1024x576.png\" class=\"attachment-large size-large wp-image-3022\" alt=\"\" srcset=\"https:\/\/www.elenaisnenghi.com\/wp-content\/uploads\/2025\/09\/Board-Heinz-eng-01-1024x576.png 1024w, https:\/\/www.elenaisnenghi.com\/wp-content\/uploads\/2025\/09\/Board-Heinz-eng-01-300x169.png 300w, https:\/\/www.elenaisnenghi.com\/wp-content\/uploads\/2025\/09\/Board-Heinz-eng-01-768x432.png 768w, https:\/\/www.elenaisnenghi.com\/wp-content\/uploads\/2025\/09\/Board-Heinz-eng-01-1536x864.png 1536w, https:\/\/www.elenaisnenghi.com\/wp-content\/uploads\/2025\/09\/Board-Heinz-eng-01-2048x1152.png 2048w, https:\/\/www.elenaisnenghi.com\/wp-content\/uploads\/2025\/09\/Board-Heinz-eng-01-900x506.png 900w, https:\/\/www.elenaisnenghi.com\/wp-content\/uploads\/2025\/09\/Board-Heinz-eng-01-1170x658.png 1170w, https:\/\/www.elenaisnenghi.com\/wp-content\/uploads\/2025\/09\/Board-Heinz-eng-01-1920x1080.png 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3026,"menu_order":0,"template":"","portfolio_categories":[34,57],"class_list":["post-2933","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_categories-advertising","portfolio_categories-ia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"It has to be Heinz... per tutti! 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